Examining the effect of Artificial Intelligence usage on the fourth estate of the realm in Nigeria

Examining the effect of Artificial Intelligence usage on the fourth estate of the realm in Nigeria

Fidelis Chike Nwabudike, PhD

Department of Mass Communication,

Delta State Polytechnic Ogwashi-Uku

08034923664

 [email protected]

 

Ewere Goodluck Ayetin

Department of Office Technology and Management,

Delta State Polytechnic, Ogwashi-uku

[email protected]

08030844270, 08025919825

Abstract

Adopting and integrating Artificial Intelligence (AI) into contemporary practice of journalism has brought a far-reaching and unimaginable implications in the contemporary society. This paper leaning on qualitative review of literature examined the effect of artificial intelligence usage on the fourth estate of the realm in Nigeria. The paper adopted the Technology Acceptance Model (TAM) as its theoretical framework specifying data-driven reporting, automated journalism and personalised news reporting as some of the obvious results of Artificial Intelligence usage in the fourth estate of the realm which have invariably brought a revolution to journalism practice of news generation and dissemination. These developments impact field work and newsroom thereby fostering a high-paced content creation and enhanced insights into data analysis. Nonetheless, Artificial Intelligence technologies equally pose some challenges for the media industry including misinformation and disinformation through algorithmic biases, potential job losses and ethical concerns that border on privacy invasion. This paper while highlighting some of these challenges and opportunities inherent in Artificial Intelligence use also recommended among others that there was the need to balance Artificial Intelligence’s benefits with high ethical standards to maintain

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